718.556.4200
Driving somewhere new always comes with a certain level of stress. Even with GPS, there are worries about getting lost, ending up in the wrong location, or otherwise having a bad experience. When someone gives you directions, whether you enter them into your GPS or they get scribbled down on a notepad, you expect them to be clear and direct and help you get where you need to go.
Interestingly, the part of the brain most responsible for making buying decisions isn't the part that thinks logically. We make the majority of our decisions using what is commonly referred to as the "reptilian brain." This part of the brain is programmed for survival. It's perpetually evaluating choices based on the least possible harm to itself. Even when it's deciding whether or not to buy a product from you, it's performing a cost/benefit analysis.
When you think about all the different marketing channels you have at your disposal, they're really all working toward the same goals, though in different ways. Each one helps to spread the word about your brand -- or at least about a specific product or service you provide. Each channel also helps create new ways to interact with your customers in an intimate and meaningful way. Most importantly, they all give you the opportunity to establish yourself as a trusted source of information in your industry and build a reputation as a place people can turn to in their time of need.
Anyone who has ever worked in marketing understands the value of market research. Solid research can teach you about your intended audience and what your customers are looking for, which will allow you to grow your company and position it for success.
Building brand awareness is one of the cornerstones of successful marketing. People need to see you as the trusted leader you know you are. Every message you put out into the world -- from flyers to advertisements to the content on your website -- must reinforce that core ideal. The goal is to create a consistent brand experience across every marketing channel.
Inspiration can come from many places. While it's always important to look toward successful leaders to see what you can do to better yourself and your organization, you can also find tips in the most unlikely of places, including film and television. While certain fictional characters may seem like little more than "kids stuff" on the surface, entertainment is actually filled with budding entrepreneurs, successful businesspeople, and everyone in between.
Click to read
© 2013 Creative Media All Rights Reserved.