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For small business owners, guerrilla marketing tactics have long been one of the best ways to get noticed in a crowded marketplace without breaking the proverbial piggy bank. The term "guerrilla," in this instance, refers to a small team of professionals who are using unconventional or irregular tactics in their marketing campaigns, especially when compared to what larger organizations are doing.
Before the age of major chain stores, most towns and cities across the country were served by small "mom and pop" shops. These stores are nothing like the enormous stores found in many places today. Instead, they tended to have a more specialized purpose. These small businesses served people for generations, and many of them were excellent at building relationships with their customers.
Conventions are and always will be one of the best ways to grow your brand, build your reputation, and generate new leads and opportunities moving forward. Regardless of the type of industry you currently operate in, you won't have to look hard to find a convention that fits your needs. Conventions aren't only excellent networking opportunities -- they're also a great way to attract the attention of potential new customers on a massive scale as everyone in attendance is already interested in products or services like the ones you offer. It's always important to remember, however, that simply showing up to a convention won't be enough. If you want to generate the maximum amount of foot traffic to your booth, you'll need to keep a few key things in mind.
When first exploring the power of buyer personas, it's natural to worry about the extra work and effort needed to complete the process. Fortunately, these fears are not unjustified. While it's true you'll need to have an intimate understanding of potential customers and what they seek from brands like yours, the investment is completely worth it and can lead to tremendous growth for your company. Here's why...
From the famous Aston Martin to the Bentley of Casino Royale, the cars of James Bond are famous enough to warrant their own Wikipedia page. Many fans who flock to the James Bond movies love salivating over these gorgeous cars and the incredible gadgets they are often outfitted with to make them even more spectacular. Like everything else about James Bond, people love the cars for their association with class, bravery, heroism, and the mysterious yet luxurious life of the world's most famous (fictional) MI6 agent.
When people set out to create compelling print marketing materials for their business, they normally (and appropriately) devote a lot of attention to the types of elements that will attract new customers. Obviously, the design of that print direct mail brochure is key because it will always be someone's first exposure to the brand. However, many people fail to pay enough attention to another area that is equally important: in-store signage. Remember, just because someone is already in your store doesn't mean the marketing machine can take the afternoon off. When it comes to designing the types of in-store signs your customers can't help but notice, there are a few key things you'll need to keep in mind.
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