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We all have favorite foods. If you're like most people, your favorite food is probably not the healthiest, either. Some people have a weakness for pies, while others prefer brownies, cakes, or even just rich and delicious pasta. No matter how much we may like one particular food, however, we all know we need to limit our intake of it. No one can survive on just one single type of food.
f you want to see a clear-cut example of the power of marketing in action, look no further than the trailers released into cinemas each weekend for the latest Hollywood blockbusters. Nowadays, many feature films cost hundreds of millions of dollars to make, so a trailer needs to fire on every last cylinder in order to help that film succeed. Because of the high stakes involved, there's actually quite a bit we can learn from successful movie trailers in planning our own marketing campaigns.
Many people are unaware of the origins of Curious George. For the youngsters who love the books and TV show today, George is just an adorable little monkey who happens to live with a man in a yellow hat. The children watch as George gets himself into all kinds of trouble, learning along with him how to problem solve.
Even among those who haven't followed the Star Trek franchise, Captain Kirk and William Shatner (the actor who played him) are household names. Whether you're a lifelong Trekkie or only know the character's name in passing, here are six Captain Kirk/William Shatner quotes we found particularly inspiring for marketing and business professionals.
Here's a marketing truth that bears repeating: Your brand is one of the most powerful weapons you have in your quest not only to attract the widest possible audience, but to differentiate yourself from the competition in a meaningful way. While the type of brand you're trying to build may vary as your company grows and evolves, the steps you'll use to create and cultivate that brand won't. Here are four key steps to successful branding that are just as useful today as they will be tomorrow, a year from now, and beyond.
There are people who love art and can explain to you in-depth what you should know about some of the greatest artists. They can break down for you the differences in style and how the artists used different brush strokes to create the final image. These art aficionados can look at a painting and tell you the style it was painted in and the likely artist.
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