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As a savvy business owner, you're probably already using multiple marketing channels -- such as printed media, ads, and social media sites like Facebook and Twitter -- to get the word out about all that your company has to offer. But you may be overlooking one of the most popular and fastest-growing social sites of all: Pinterest.
Quick: Name two of the most popular historic U.S. presidents. The first names that come to mind for most people are George Washington and Abraham Lincoln. These two presidents are well known for their leadership during tumultuous times in American history. But they're also known for their place in American folklore. Specifically, they have both gained reputations for being exceptionally honest.
For thirteen years, American Idol has entertained the country by bringing would-be singers to the center stage and giving them a fair shot at becoming the superstars they believe they can be. Countless people have auditioned before a panel of very strict judges. Out of the masses, one singer rises to the top to win each season. It's from this show that popular stars such as Kelly Clarkson and Carrie Underwood have found their way to fame.
Mobile text messaging, also known as SMS (for short message service), may just represent the next frontier in mobile marketing. Why? More than 4 billion people worldwide -- and 75 percent of Americans -- regularly send and receive text messages. With the recent announcement that social media giant Facebook is acquiring WhatsApp -- an SMS platform that allows users to send free text messages on smart phones of all kinds -- texting's popularity isn't likely to decrease anytime soon.
When it comes to technology, few companies have enjoyed the branding success of Apple. In certain circles, they've cast themselves as the industry standard. Customers across the country line up for days to be the first to buy their latest products, even if their latest phone has only minor improvements over the previous one. Apple's products are so coveted that many people even overlook the company requiring them to buy special parts or the lack of synchronization with other technologies inherent in some Apple products, just for the opportunity to be part of the Apple community.
It's far more cost-effective to retain existing customers than it is to attract new ones. Here are a few tips to increase customer retention rates by improving your customer loyalty:
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