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At first glance, the various platforms used for delivering your marketing messages couldn't look more different. From social media to bus ads to print or radio ads, each platform has a completely different feel and intended audience. Regardless of the differences, however, it's critical that your campaigns maintain some key consistencies across every medium.
When it comes to marketing, the million-dollar question is: "Have we been successful in our campaigns?" No company wants to pour money into a marketing effort and get nothing in return. It's common for marketing professionals to track numerous metrics in an effort to gauge the success of their campaigns. Unfortunately, many are monitoring the wrong thing, and that can be dangerous.
Recognizing and grasping the right opportunities is important in nearly every aspect of business. Taking bold action at just the right time can take a company from decent to extraordinary, from paying the bills to thriving. In some cases, success itself can hinge on a single connection or contract that opens the floodgates.
With the advent of the Internet and mobile technology, it may seem that print advertising has gone by the wayside. However, that is simply not true. In fact, there are still many legitimate, valuable uses for print advertising. One of those opportunities is coupons.
Young children tend to be relatively indiscriminate when it comes to making friends. As long as the other child is remotely interested in playing the game at hand, they tend to quickly run off together at a playground. As people grow up, however, they tend to become a little more selective when it comes to choosing friends. As we age, we look for people who share interests with us and possess a similar life outlook. When we find people who share these particular qualities, we begin to form relationships and bond with them.
Imagine walking into a farmers' market. Like many other visitors making their way through the stalls, you've become increasingly concerned about where your food comes from and the techniques used to grow it. The farmers' market offers you a distinct advantage because here you can actually speak with the people who grew or raised the food you're looking to buy. You can ask them questions.
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