Top 5 Secrets of Successful Direct Mailers

Savvy marketers know that direct mail offers a cost-effective and potentially profitable marketing method -- but in order to work, it must be done right! In fact, some of today's most innovative and creative advertising is sent through the mail, according to Entrepreneurmagazine.

Oh, The Places You'll Go (In Business)

Keeping in Touch with Your Customers -- Without Annoying Them

When you're trying to build your business, it's easy to get caught up in the thrill of the hunt -- for new customers, that is. However, as studies from the Harvard Business School show, focusing attention on existing customers and increasing retention rates by just 5% will increase your profits by 25% to 95%!

Of course, savvy business owners know there's a fine line between keeping in touch and being a bit... well... annoying, or even worse, stalky.

Picking Teams for Sports or Business: The Same Strategies Apply

Pickup games are the basis of many fond childhood memories -- or nightmares, depending on who you ask. Whether the neighborhood children preferred to play games of basketball, baseball, or hockey, standing in line while waiting for the 'captains' to select you could be pure torture. Those with a bit of athletic prowess would eagerly wait to see if they were going to be on the same team as their friends. Those with a bit less skill crossed their fingers that they wouldn't be picked last.

Building the Main Street of the Past Into Your Modern Business

For many of us, the idea of the small town is iconic. For some, it embodies the place where they grew up or currently live. For others, it represents more of an ideal than anything based on personal experience. In any case, quintessential small town life presents a business model we all can learn from.